Creating a name for a fifth-generation vineyard and winery was no small feat. After several iterations, Rove Estate was selected as a homage to the family's ancestry. Creating a goose as the brand's identity, we reinforced the concepts of exploration, migration, and adventure—fitting for the winemaker's bold approach to reds and estate-grown grapes. The labels reflect the brand's romantic, traditional values while staying progressive and modern.
Photo credit: Andy Wakeman Photography and Proof Positive Design.