M22 Apparel: Feature Catalog Story
Sub-zero Swells:
Great Lakes Winter Surfing
"...When there are ice chunks the size of a Volkswagen, you’ve got to know what you are doing.” Saeth Gronberg doesn’t take winter sitting down. In the chill of February—when the rest of us are huddled inside, counting our days by the Netflix series we’ve watched and wondering when we last saw the sun—Saeth is standing steady on his surfboard, covered in neoprene, riding the wild, salt-free waves of Lake Michigan..."

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M22 Apparel: Feature Catalog Story
Fighting for Freshwater
"The Great Lakes, pulse of our land. Fresh and cold and clear, it carries life to us in waves. Here in the north, our days seem punctuated by water. It is the backdrop of our cities, our playground in the summer sun..."

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Empire Chamber of Commerce: Website Travelog Feature 
Your next stop on M22 
"Winding around the dune-covered northwest section of Lake Michigan, the landscape boasts towering bluffs, crystal-clear freshwater beaches, and the hidden escapes of countless surfers, bikers, and sand bowl jumpers...."

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Empire Chamber of Commerce: Website Travelog Feature 
Beaches & Bonfires 
"Fun in Sleeping Bear means family, friends, and beach bonfires. Grab a stack of firewood and marshmallows for roasting—and maybe a star chart if you’ve got one—and head to..."

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M22 Apparel: Feature Catalog Story
From Cotton to Customer: The Life of an M22 Shirt
"...In every t-shirt lies the story of a hundred people or more. For many, it’s a fashion statement, a quick fix on a late morning, a treasured piece of band nostalgia from years gone past. For M22 fans, it’s a testament to a way of life..."

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Empire Chamber of Commerce: Website Travelog Feature 
Backcountry Biking Guide
"While any bike tour along M-22 will satisfy an urge for adventure packed with panoramas, we’ve compiled this 'best-of' backcountry list for those who desire to get off the pavement and into the woods..."

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